(Open for public access)

Tianjin Youth Philharmonic Orchestra and Society

July 2023

Introduction

The full name of our organisation is Tianjin Youth Philharmonic Orchestra and Society, abbreviated as TYPhil.

Our concert planning aims to create successful music performance events, providing the audience with high-quality music experiences and establishing TYPhil’s brand image in the market. We also seek to promote the exchange and dissemination of both traditional and modern serious music cultures. The concert will feature a repertoire encompassing various periods and musical genres, primarily focusing on music written for orchestra and soloists.

We firmly believe that music is a language without borders, capable of transcending racial, cultural, and national limitations, connecting people together. Therefore, we are committed to promoting diversity and inclusivity in our concerts. The goal of this concert is to deliver exceptional music experiences, providing the audience with unforgettable artistic enjoyment. Through meticulously curated programmes and professional performances, we aim to showcase exquisite musical expressions that immerse the audience in the world of music.
Additionally, we aspire to promote music culture through the concert, igniting the audience’s interest and love for music. By showcasing various types and styles of musical works, we aim to expand the audience’s knowledge and understanding of music, opening up new musical horizons for them.
Another important objective is to nurture the development of young musicians. As the organizers of the concert, we will provide a stage and opportunities for talented young musicians to showcase their abilities, enhance their performance skills, and engage in exchanges and collaborations with renowned musicians and orchestras.
Through the realization of these objectives, we expect the concert not only to meet the musical demands of the audience but also to offer business opportunities and a platform for brand promotion to our corporate partners. As a unique cultural and business event, the concert holds boundless potential and room for growth.

Orchestra information and personnel overview

Name and background of the orchestra

TYPhil, the Tianjin Youth Philharmonic Orchestra, is a vibrant and talented youth musical ensemble dedicated to promoting serious music culture and nurturing the development of young musicians. Our orchestra comprises a group of passionate and professionally trained young musicians from various music schools and backgrounds. Through high-quality music performances, we strive to become outstanding representatives in the music industry.

Conductor and conducting team

The current conductor and music director of TYPhil is Jiajun Li. In the future, we expect to have more conductors from prestigious music institutions both domestically and internationally, as well as renowned musicians, joining our conducting team.

Members

TYPhil’s ensemble is made up of outstanding young musicians hailing from different parts of the country. Each member possesses rich experience and professional training in the field of music. Their passion and dedication enable the orchestra to deliver high-quality music performances, providing the audience with a delightful and moving musical experience. The TYPhil musicians are a diverse, collaborative, and highly professional collective, showcasing exceptional playing skills and artistic expression that contribute to the brilliance of our concerts. Their enthusiasm, talent, and team spirit are key elements of the orchestra’s success.

Management personnel

Honorary president: Ziwen Xiang
Music director: Jiajun Li
Chief conductor: vacant
Resident conductor: vacant
Assistant conductors: Yuxuan Feng, Xinhui Qiu
Performance operations: Jiajun Li, Yuxuan Feng, Xinhui Qiu
Score management: Yuxuan Feng, Yongfu Wang, Xinhui Qiu, Jiayi Sheng
Logistics: Ziwen Xiang, Yuhan Zhang, Xingrui Su, Ruolin Gao, Jiayi Sheng
Public relations: Jiajun Li, Yuhan Zhang, Xingrui Su, Ziwen Xiang, Ruolin Gao

Overview of activities of the orchestra

This concert serves as the debut performance for TYPhil. The repertoire for this concert spans from traditional to contemporary serious music works, encompassing various music styles and embarking on a symphonic journey through time and space. Using the power of music, we aim to evoke deep emotional resonance within the audience, providing them with a unique music experience. The theme of this concert will create an extraordinary musical world for the audience to immerse themselves in, allowing them to feel the charm and boundless possibilities of music.

TYPhil will also organize and participate in a variety of artistic activities, actively engaging in both public and industry cultural markets through concert performances, music festivals, collaborations, and music recording productions. The details are as follows:

Concert performances: TYPhil will regularly hold concert events, presenting a diverse range of music styles and outstanding pieces of varying artistic value, from classical to contemporary serious music works.
Music festivals: TYPhil may participate in domestic and international music festivals, collaborating with other artistic organisations and renowned musicians to offer the audience high-quality experiences of serious music.
Collaborative performances: TYPhil may collaborate with other artistic organisations, musician institutions, and enthusiast associations in thematic performances.
Music recording and production: the orchestra will undertake music recording projects, utilizing streaming media and record production to disseminate and promote the music to a broader audience.

The main objective of our activities is to provide a platform for the audience to appreciate various serious art forms through high-quality performances and diverse dissemination methods. Simultaneously, we aim to elevate the orchestra’s reputation, achieving a positive cycle in its development. Through long-term efforts, TYPhil will make more meaningful contributions to the serious music industry and offer our audience greater enjoyment and inspiration from the realm of musical art.

Planning of this activity

Date, time, place

Date: Late August 2023
Time: 19:30
Place: Tianjin Concert Hall (Xiao Bai Lou)

Programme

First half

Johann Sebastian Bach: Concerto for Harpsichord in F minor, BWV 1056

Arnold Schönberg: Verklärte Nacht for string sextet, Op. 4

John Cage: 4'33"

Second half

Richard Wagner: Siegfried Idyll for 13 players, WWV 103

Wolfgang Amadeus Mozart: Symphony No. 40 in G minor, K. 550

Helmut Lachenmann: Marche fatale for piano

Marketing and promotion

Target audience

Music enthusiasts: targeting individuals with a strong interest in music, including music students, professional music scholars, music educators, and general music enthusiasts.
Culture and arts enthusiasts: addressing individuals passionate about art and culture, including art students, professionals in the cultural sector, and general culture and arts enthusiasts.

Promotion channels

Social media: utilize various social media platforms such as WeChat subscription accounts, art exchange communities, etc., for publicity and promotion. Engage the audience’s attention by sharing concert information, artist photos, and video clips.
Online music platforms: collaborate with music streaming platforms to upload concert recordings or live performance videos, allowing a broader audience to enjoy the concert online.
Collaborative partnerships: establish partnerships with relevant institutions, schools, music groups, and community organisations to jointly promote the concert. For example, co-organize promotional events or conduct campus outreach activities.
Posters and flyers: create attractive promotional posters and flyers to distribute among the target audience. Display or distribute them in places such as music schools, art institutions, libraries, cafes, etc.

Financial planning

Budget and income sources

Budget

(This information is currently not disclosed.)

Income sources

TYPhil is a non-profit organisation, and its income sources are as follows:

Sponsorships and collaborative partnerships: establish sponsorships and collaborative partnerships with various entities to obtain financial support and resources for the concert’s initial launch.
Donations and sponsorships: raise funds through donations and sponsorships from individuals, foundations, or charitable organisations to support the organisation and operation of the concert. This may include one-time donations, regular sponsorships, and funding for specific projects.
Licensing and copyrights: authorize the performance recordings, videos, and music works of the concert to television stations, radio stations, music streaming platforms, etc., to receive licensing fees or copyright royalties.
Merchandise sales: generate revenue by selling concert-related merchandise such as music CDs, DVDs, music books, concert souvenirs, etc.

Related technical support: Wilhelm Furtwängler Society of China.

Tianjin Youth Philharmonic Orchestra Performance Planning Proposal